Part 3/9:
Tesla's rise to success is often attributed to their strategic master plan, which began with a high-priced, low-volume vehicle, the Tesla Roadster, before gradually moving to more affordable options like the Model 3 and Model Y. For new startups to thrive, they must replicate this approach with a viable differentiator. Rivian, for instance, has entered the market as an adventure-focused pickup truck, while Lucid has aimed for the luxury segment.