Part 1/7:
The Consequences of Going Woke: A Case Study on Jaguar
In recent months, the automotive industry has witnessed significant shifts in consumer preferences and brand loyalty, often attributed to the influence of "woke" culture. One of the most notable casualties in this trend appears to be Jaguar, the luxury car manufacturer. The company's recent rebranding efforts, perceived as excessively progressive or "woke," have resulted in a dramatic decline in sales. This article delves into the ramifications of such a cultural pivot and reflects on the broader implications for legacy brands in a rapidly changing market.