Part 2/8:
To contextualize the magnitude of the NFL's ratings decline, it's important to note the difference in scale compared to other sports leagues or media outlets. While a 50% ratings drop for a platform like CNN may only reflect a loss of a few thousand viewers, a 10% decrease for the NFL translates to approximately 4 million viewers. For perspective, last year's matchup between the San Francisco 49ers and the Green Bay Packers attracted 37.5 million viewers during the divisional round, while this year's game between the Washington Redskins and the Detroit Lions garnered just 33.6 million.