Part 5/10:
The role of data analytics and artificial intelligence (AI) is becoming increasingly significant in driving innovation and fine-tuning customer experiences. Walsh distinguished between being data-driven and data-led: the former is about using data for decision-making, while the latter involves leveraging data to foster creativity and launch new opportunities or products.
An example shared during the episode was Uber Eats, which uses data to identify customer preferences and create new dining options. This proactive approach to data utilization can redefine offerings across industries, enabling companies to not only understand their consumers better but also innovate relentlessly.