Part 3/8:
The Shohei Ohtani Effect
What stands out in this recent transformation is what Gonzalez referred to as the "Shohei Ohtani effect." The star player is not merely a significant figure in baseball; his international draw—especially from Japan—has massively expanded the Dodgers' brand and revenue opportunities. The financial returns from Ohtani's presence have led to additional signings, as the franchise capitalizes on the burgeoning interest in its lineup.
The influx of income, notwithstanding the substantial contracts being offered, demonstrates a calculated investment strategy. This reinvestment into the team is leading Dodger fans to feel ecstatic, while rival fan bases express frustration at the apparent monopolization of talent by one franchise.