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The reduction in generous incentives for EVs further complicates the scenario. German automakers are learning through observation; after a survey of Tesla’s Giga Berlin, Volkswagen recognized the need for efficiency and rapid production, a lesson they seem to be taking to heart as they adapt their processes to remain competitive.
The Struggles of Japanese Automakers
As the conversation turned to Japan, Brian expressed a sense of disappointment over Japanese companies like Honda and Nissan seemingly missing the EV revolution. While early adopters like Toyota made strides with hybrid technology, Honda’s reluctance to fully embrace the market has become apparent.