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Despite the challenges confronting cable, there are emerging opportunities within the television landscape. Notably, comedian Tom Green recently inked a deal with Amazon Prime for multiple shows, including a documentary series set to debut in January 2024. As networks scramble to adjust their programming, cheaper productions like Green’s documentaries may provide a viable path for content creation.
In addition to new content creators, streaming platforms continue to expand. For example, Walmart's Vudu has launched a new dedicated section focusing on inspiration and faith-based content. These initiatives cater to niche markets, tapping into underserved audiences and offering something for everyone.