Part 6/9:
Consider your business like a pipe. The end goal is to generate revenue, represented as cash flow at the pipe's exit. Multiple sections of the pipe illustrate various components of your systems. Any blockage or inefficiency (akin to reductions in water flow) serves as a signal for deeper investigation.
When faced with challenges, instead of merely attempting to increase sales directly, systems thinking encourages you to assess the entire piping system. It becomes evident that enhancing the booking rate for sales calls is often a more vital lever to pull than simply pushing for more sales—the true bottleneck often lies elsewhere.