Part 6/8:
Their foray into the U.S. market presents yet another hurdle, as the company’s ID.4 model struggles with significant software issues, leading to declining consumer interest. Plans to build new models, like the Volkswagen Golf in Mexico, cannot overlook looming tariffs on vehicles manufactured in Mexico, further complicating an already convoluted production landscape.
Leadership Changes and Company Direction
Volkswagen’s internal conflicts over strategic direction have been particularly poignant, illustrated by the dismissal of former CEO Herbert Diess. His focus on ramping up EV production and implementing efficiency measures ultimately came at odds with company interests and labor concerns.