Part 1/10:
The Heineken Dynasty: A Tale of Success, Scandal, and Survival
Standing in a bar in Amsterdam with a chilled bottle of Heineken, one might consider themselves simply enjoying a beverage. However, beneath the surface of that familiar green bottle lies the history of a family business worth billions, a narrative intertwined with ambition, crime, and corporate responsibility. While the Heineken family's fortune has grown to an estimated $10.9 billion, the path to their success has been as complex as the brewing process itself, marked by scandals, family tragedies, and monumental challenges faced on their global journey.