Part 7/10:
The 21st century ushered in a new era for the Heineken dynasty as Charlene de Carvalho-Heineken took the helm in 2002 after inheriting a controlling stake from her father, Freddy. Under her guidance, the company successfully navigated market changes, expanding its portfolio and enhancing its commitment to innovation while upholding the tradition initiated by Gerard.
Charlene's leadership has not been without challenges. The business landscape has evolved to emphasize corporate social responsibility and environmental stewardship. Heineken has diversified its offerings, including embracing the non-alcoholic beer sector valued at $13.7 billion by 2025, adjusting to consumer preferences towards health-conscious choices.