Part 8/10:
Today, Heineken stands as one of the world's largest brewing corporations, boasting a complex structure that balances shareholder demands with ethical considerations. The family’s grip on their empire remains robust, exemplified by the gradual ascent of Alexander de Carvalho, the fifth generation, into the business.
The Heineken story serves as a case study of a modern dynasty grappling with its legacy amidst scandals and ethical dilemmas. As the world becomes increasingly aware of corporate responsibility, Heineken’s ability to adapt will be crucial in determining its future trajectory.