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St. Louis is classified as a small-to-medium market compared to larger cities with more lucrative revenue streams. This reality constrains the Cardinals' spending capabilities, particularly as they find themselves outpaced by larger franchises in the league. While the organization has historically spent well and maintained competitive payrolls, they found themselves at a disadvantage as larger market teams recruited top talent.
The current economic climate, including the collapse of several regional sports networks and reduced broadcasting revenue, compounds the Cardinals’ challenges. The team's previous deals that helped fund operations are now significantly diminished across the board, impacting their financial strategy.