Part 3/7:
CNN's transition from cable to digital underscores an urgent need to innovate and generate authentic engagement. The once-viable model of delivering news through traditional cable has faltered, prompting the need for platforms that accommodate direct viewer interaction. Notably, attempts to launch a streaming service under previous management were met with failure and heavy financial losses, signaling a lack of coherent strategy amidst operating challenges. Warner Bros. Discovery’s investment decisions indicate a hesitance to expend resources without a solid return on investment.