Part 2/8:
For over three decades, the WNBA has struggled to captivate a broad audience. While individual players like Caitlyn Clark can draw attention in specific instances, the league as a whole has not proven attractive enough for mainstream television audiences. Primary measures of success in the sports broadcasting industry—viewership ratings—continue to reflect a lack of interest, reinforcing the notion that no amount of rule changes or strategic pushes can alter the prevailing sentiment.