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After a three-year agreement with Rupert Murdoch and News Corp, the decision was made to break away from being a "talent for hire." This shift signified not merely a personal choice but an understanding of the broader market trends. The YouTube channel was fully acquired, enabling more control and the potential to operate independently. The conversation around this change revolved around a recognition that traditional media, be it cable or print, is increasingly catering to an aging demographic that largely does not align with the consumption habits of those under 40.