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This complicated access has fueled illegal streaming as fans hunt for more affordable options to watch their beloved teams. The rise of unauthorized streams not only undermines the NHL’s revenue but also distorts the actual number of viewers.
Marketing Challenges
Another critical hurdle is the NHL’s struggle to market itself effectively beyond its core audience. Despite having phenomenal talents like Connor McDavid and rising stars like Connor Bedard, their popularity often remains confined within traditional hockey circles. In stark contrast, athletes in the NBA and NFL have achieved cultural icon status, recognized for their athletic talents as well as their engaging personalities.