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Take Caitlyn Clark as an example – her presence saturates social media, drawing millions of views and interaction. The NHL needs to harness the similar allure of its players, marketing them not just through game highlights but also in broader media conversations and entertainment.
Changing Fan Engagement
The way younger fans interact with sports has shifted dramatically, embracing highlights and social media instead of devoting time to attending full-length games. Unfortunately, the NHL has been slow to adapt to these trends, maintaining a traditional game structure that doesn’t align with current consumer preferences. This disconnect has further contributed to falling viewership.