Part 3/8:
Transitioning into sports viewership, Travis shines a light on the staggering numbers of 57.7 million viewers who tuned in for the Chiefs vs. Bills game, making it one of the highest-rated non-Super Bowl games in NFL history. He contrasts this with the considerably lower 22 million who watched the Ohio State vs. Notre Dame matchup, raising the question of what college football can do to attract NFL's audience. Wondering why casual fans gravitate towards NFL playoff games but not college football, he challenges college football administrators to tap into the vast potential audience that seems disinterested in their offerings.