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Over the past few years, Sony has faced stiff competition from Nintendo and PC gaming platforms, particularly Steam. The trend of producing predominantly Western titles, while it may cater to certain markets, has led to a significant loss of ground in the home territory, Japan. Observers note that the PlayStation brand's value in Japan has waned, leading many to question Sony's marketing strategy.
Totoki’s appointment as the head of the company is being viewed as a vital step towards addressing these issues. It may indicate an intention to prioritize the development of games that resonate more with Japanese audiences rather than conforming exclusively to Western gaming culture.