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Silver's rationale is rooted in modern television habits. He noted that a two-hour game is more in sync with current viewing patterns, allowing for better audience engagement. He remarked, "I would be a fan of four 10-minute quarters," acknowledging that while fans in arenas might not be demanding a shorter game, the television format has become a critical component of the NBA's success. The move aims to enhance the game's entertainment value, reminiscent of changes implemented in Major League Baseball, which have also increased viewer engagement.