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One of the key topics Silver delved into was the evolving media landscape of live sports. With new media deals locked in for the next decade, Silver emphasized the critical transition from traditional cable to streaming across platforms like Amazon and Peacock. He highlighted the emerging functionalities and customization options that streaming offers, which will redefine how games are presented to fans.
Silver expressed enthusiasm about how this shift allows the league to capture the interest of a significantly younger audience. Engaging fans through social media is a priority for the NBA, driven home by examples like rookie Victor Wembanyama's viral chess-playing antics in New York, showcasing how these athletes can transcend mere sports.