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The rollout of Apple Intelligence has so far yielded positive results, with improved sales traction noted in regions where these features are available. The expansion is set to continue with additional languages and capabilities expected in the following months.
Product Sector Growth
In terms of product revenue, the iPhone segment generated $69.1 billion, leveling off compared to the prior year. However, significant sales were recorded for the iPhone 16 lineup, which benefited from the innovations introduced by the new Apple Intelligence features. Users are already engaging with various functionalities, pointing to a strong trend toward hardware upgrades fueled by software advances.