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In Europe, particularly in the UK, the Air Max has solidified its standing as a sneaker of choice among various subcultures. Each country, in a sense, has adopted its unique representative; for example, France’s affinity for the Air Max Plus TN and the Netherlands’ love for the OG Air Max 1. The significance of these shoes in urban fashion only deepened with Nike's targeted marketing efforts, including 2020 releases celebrating cities like London and Amsterdam.