Part 7/9:
Such circumstances echo the stories of corporations like Kodak and Blockbuster, who failed to adapt to disruptive changes. Google, heavily reliant on advertising revenue (which constitutes over 76% of its income), has become increasingly risk-averse, thus missing key technological trends that threaten its monopoly on search and advertising.
The Future: Is There Hope for Recovery?
Although Google is reportedly looking to pivot back toward AI—potentially with significant personnel and capital investments—questions remain about whether these efforts come too late. The company's stronghold in its revenue stream may limit its ability to embrace rapid change, highlighting the dangers of letting dominance foster a culture of complacency.