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RE: LeoThread 2025-02-03 09:39

in LeoFinance8 months ago

Part 2/9:

Historically, the demand for diamonds is a relatively recent societal construct. It began shortly after World War II, largely due to the efforts of De Beers, a South African-based cartel. By leveraging mass media, they effectively shaped consumer perceptions, making diamond engagement rings a societal expectation. Their tactics included placing articles in newspapers, featuring diamonds in films, and even funding initiatives aimed at encouraging young women to anticipate a diamond ring upon marriage proposals.