Part 3/8:
Despite these strategies, the uncertainty surrounding Tesla's future in China looms large. Regulatory hurdles may thwart potential service launch plans, including a full self-driving software expected in the market soon.
The Competitive Response of BYD and Toyota
Conversely, local automaker BYD is recalibrating its approach. Unlike Tesla's deep discount strategy, BYD has been advised to avoid significant price cuts and is instead focusing on enhancing its intelligent driving offerings, providing these smart functionalities for free. This strategic shift aims to solidify BYD's reputation as a leader in intelligent driving technologies, but it also requires a delicate balance, especially in light of growing regulatory scrutiny and the need for profitability.