Part 7/9:
The negotiation continues, and amidst all the added costs, Ray's initial eagerness to procure the vehicle dramatically wanes. The final numbers presented to him amount to an astronomical $27,392—far removed from the original advertised price. It becomes clear that buyer's remorse could easily ensue, even before making a purchase.
Zack's dismissive attitude towards Ray's frustration serves as an uncomfortable reminder of the power dynamics at play in many dealerships. While customer service is paramount, the experience often underscores how buyers can be at the mercy of sales techniques veiled behind seemingly friendly interactions.