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However, the landscape began to shift with the advent of streaming technology and changing viewer habits. As more people started cutting the cord and seeking alternative ways to access sports content, ESPN faced significant challenges. The network experienced a decline in subscribers, leading to questions about its viability as a go-to sports destination.
While ESPN had once been able to negotiate lucrative contracts with cable operators, the mounting subscriber losses forced the company to reassess its financial strategies. This change of circumstance delineated a new chapter in the network's history, characterized by the need to operate with greater fiscal accountability amidst an evolving industry.