Part 3/9:
As Starbucks has expanded its menu to include an overwhelming array of drink options and food items, the consequences are evident. Customers are facing longer wait times—16% in 2022 noted that they encountered longer waits, which increased to 26% by 2024. The complexity of the menu means not only increased preparation time but also the frustration of witnessing prioritization of mobile orders over in-person customers, who are left waiting.