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The creative renaissance propelled by AI mirrors the inventive spirit demonstrated by pioneers like Elon Musk, who revolutionized space travel through innovative, reusable rocket designs. This kind of strategic thinking stands to define the agencies of tomorrow.

For agencies hoping to scale to 100 million or beyond, the benchmark should be a rigorous focus on hiring exceptional talent. Key characteristics of this talent include an obsession with improvement, resourcefulness, humility, and hunger for progress.

The Agency Owner’s Roadmap: Strategies for Success

To flourish in this evolving landscape, agency owners must foster an environment where creativity and strategic thinking are prioritized. They must constantly explore and innovate while assembling a high-caliber team.