Part 6/8:
Consumer Trust and Brand Recognition
Despite existing competition, Scoble identifies an opportunity for Tesla—an established brand linked inherently to cutting-edge innovation and reliable technology. He notes that for Uber and comparable services to transition into the autonomous vehicle space effectively, they will need to evolve and deploy a fleet of their vehicles, which they currently do not own.
With the rise of autonomous vehicles, the user trust factor becomes paramount. Scoble points out that the comfort users currently have with Uber and its operations may not seamlessly transfer to an autonomous platform, unless a significant focus is placed on enhancing user experience and trust in the system.