Part 3/10:
The Nintendo Entertainment System (NES) introduced to North America was a strategic response to the video game crash of 1983. Instead of placing the console within the video game category which had become toxic, Nintendo opted to market it as an “entertainment system.” In Japan, it was branded the Famicom or Family Computer, a straightforward name that evoked images of family fun. Although the names lack excitement, they played a crucial role in re-entering the video game market.