Part 7/10:
The name “Wii” reflects a profound shift in Nintendo’s strategy. Originally branded as the “Nintendo Revolution,” the final name was a playful yet meaningful assertion of community and togetherness, reinforcing the console's inclusive vision. Its quirky design turned the name into a meme but also an unforgettable brand that resonated with diverse audiences. The marketing strategy surrounding the name lent creative weight to each advertisement, solidifying firmly within popular culture.