Part 8/10:
The Wii U, intended as a follow-up, faltered in branding. While the “U” for “You” was conceptually sound, it parallelled too closely with the original Wii and confused many consumers into believing the console was merely an accessory rather than a standalone entity, showcasing a major branding blunder.
Nintendo Switch: A Descriptive Effort
By the time of the Nintendo Switch, the company seemed to have found its rhythm again. The name perfectly encapsulated the console’s versatility—switching between home and portable gaming—while incorporating a clean branding that reminded users of Nintendo’s legacy. Simple yet effective, it resonated instantaneously with audiences.