Part 3/6:
Ratings numbers reveal a stark picture for traditional late night formats. Greg Gutfeld has emerged as a ratings leader, lonely in his success while the likes of Jimmy Kimmel, Trevor Noah, and Fallon himself see their numbers plummet. Specifically, ratings indicate that Late Night with Seth Meyers is down 13.6%, Kimmel is down 12%, and Fallon has suffered a staggering drop of nearly 177%. The cultural conversation is shifting rapidly; audiences are turning to developing platforms, from streaming services to social media, for their humor and commentary.