Part 3/9:
This sense of invulnerability prompted McAdam to push forward with acquisitions aimed at propelling Verizon into the digital advertising space. In 2015, he acquired AOL for $4.4 billion, followed by Yahoo for $4.5 billion. Both acquisitions seemed to fit into his ambition of challenging tech giants like Facebook and Google, as he envisioned a media and advertising powerhouse under the newly formed Oath.