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The embedment of cheap prices across various lines of toys raises an interesting question: how do retailers manage their inventory while still appealing to customers? With prices reduced to as low as $1.99 for once-popular franchises, the nacho-level value of these action figures has diminished, spinning a curious paradox of affordability versus desirability.
Toys that once commanded retail prices of $20 now hovered around the $5 mark, making them practically giveaways. Yet, the consumer sentiment reflected retailing disillusionment as collectors, wary of the quality and relevance of toys, have begun to hold back on purchases, saving their dollars for more desirable or much-anticipated collectibles.