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It’s no secret that the audience is increasingly turning to streaming services, with many familiar staples of cable television struggling to keep up. The transition has been underscored by the fact that streaming services are now costing as much, if not more, than traditional cable packages. Major events that once drew viewership to cable, such as the Oscars and the Super Bowl, are being streamed, signaling a critical shift in consumer preferences. This trend highlights the substantial revenue generated through streaming—evidenced by the millions earned during events like the Super Bowl.