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However, Ghosn—dubbed “Le Cost Killer”—implemented aggressive cost-cutting measures. He streamlined the company’s portfolio, slashed supplier numbers, and ruthlessly cut thousands of jobs, defying Japanese corporate norms. Despite cultural backlash, by 2002, Nissan had reestablished profitability ahead of schedule, demonstrating that drastic measures can yield results.
Climbing to Greatness
Thanks to the reforms, Ghosn's success elevated him to global prominence. He received accolades and recognition, even inspiring a manga series. As Nissan prospered, Ghosn expanded the Renault-Nissan alliance, believing that consolidation was key to competing with industry giants like Toyota and GM.