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In the early 2000s, growth strategies included tapping into the burgeoning Chinese market through joint ventures that produced profitable vehicles. By capitalizing on favorable market conditions, Nissan became a formidable player in China, enjoying a surge in sales and establishing itself within the top ranks of automotive manufacturers.
Gathering Storms: Economic Struggles and Strategic Missteps
The euphoria did not last, however. The global financial crisis of 2009 marked a severe downturn, leading to significant layoffs and deeper financial turmoil. The 2011 earthquake further tested Nissan's resilience, forcing the company to reassess and recover rapidly.