Part 2/12:
Historically, vegan products were confined to a small percentage of consumers—less than 1% of the global population identified as vegan. However, the emergence of these plant-based pioneers aimed to tap into a wider consumer base. What followed was an explosion of interest and sales, with consumers willing to pay a premium for products marketed as healthier and more sustainable alternatives. As Oatly, Beyond Meat, and Impossible Foods became household names, they attracted the attention of major corporations like Unilever and Coca-Cola, which quickly moved to develop their own plant-based offerings.