Part 10/12:
If plant-based alternatives are to fully replace dairy products like Oatly aspires, they must navigate significant market pressures. Retailers who have embraced private label offerings further exacerbate pressures on brands like Oatly, eroding their premium pricing power. Consumers seeking oat milk can easily turn to cheaper branded options if Oatly isn’t available, making brand loyalty a tenuous cushion in a market characterized by low switching costs.