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The burgeoning Chinese consumer market played a pivotal role in Estee Lauder’s growth trajectory in the last decade. The company vigorously expanded its operations in China, employing high-profile brand ambassadors to captivate local consumers. In fiscal 2022, Estee Lauder saw a remarkable 48% growth in the Asia-Pacific region, primarily fueled by the demand in China. However, such dependence on the Chinese market proved precarious.