Part 8/9:
In 2024, Subway was sold for over $9 billion to Roark Capital, which expressed optimism regarding the brand's potential. Subway's new leadership aims to rejuvenate the company through modernization efforts and a commitment to higher food quality. The opening of new stores indicates that there remains hope for growth, even if the circumstances are less than favorable.
Despite these plans, Subway faces tough challenges, including a long-standing decline in its market share. From a commanding 34% of the sandwich market in 2017 to approximately 23% in 2024, the company must work harder than ever to recapture its position amid fierce competition.