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In recent months, Tesla has launched various incentives and discounts to drive sales, particularly for the Cybertruck. Reports indicate that they are now offering incentives up to $6,000 off, alongside complimentary options for the purchase of full self-driving capabilities on Model S vehicles. By strategically adjusting prices and offering enhanced features, Tesla aims to stimulate buyer interest and increase their market share.
These promotional strategies are essential as Tesla navigates through the complex landscape of EV demand and competition, underscoring their ongoing commitment to making electric vehicles accessible and appealing.