Part 3/8:
The CEO of Sony Honda Mobility, Shugo Yamaguchi, remarked on the direct-to-consumer strategy during CES 2025. With reservations and sales being conducted entirely online, the joint venture aims to enhance customer satisfaction while facing mounting casualties in the dealership battlefront. However, this approach hasn’t gone unnoticed; the National Automobile Dealers Association (NADA) quickly expressed its disapproval, warning that such actions would not be taken lightly and would likely provoke significant legal challenges.