Part 4/8:
The discontent consumers have with dealerships has become a focal point of the current automotive landscape. Many individuals express frustration at the negotiation process involved in buying a car from a dealership. The visibility of this discontent may explain why companies are turning towards more streamlined, online purchasing options that align more closely with modern consumer expectations.
There is substantial evidence supporting the assertion that buyers are more inclined to purchase vehicles when the buying process is simplified and devoid of requiring in-person negotiations. Automakers recognize that simplifying transactions can significantly increase sales—a strategy that is gaining traction among traditional automakers eager to emulate the successes of EV startups.