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With the acquisition of MGM by Amazon, the tech giant has gained control over the James Bond rights, raising alarms among fans regarding the future direction of the franchise. For decades, the Broccoli family has overseen creative decisions, ensuring that the franchise maintained its integrity and cinematic significance. This historical control laid the foundation for the Bond brand as a premium theatrical experience, further enhanced by its legacy of 25 films spanning over 60 years.
However, the new deal indicates a seismic shift, with Amazon expressing desires to transform the franchise into a "content mill." This approach could lead to an influx of spin-offs, adaptations, and streaming series, risking the essence that makes James Bond a unique cinematic event.