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For decades, the rights to James Bond have been held by the Broccoli family, known for their careful stewardship of the character and his legacy. Even though the family retains ownership of the character, they will no longer have a say in the franchise's creative direction. This marks a significant change, as the franchise transitions from a family-controlled entity to a corporate juggernaut with Amazon at the helm. Though the specifics of the newly formed joint venture remain unclear, it suggests a major reimagining of how Bond narratives will be developed and presented.